Smokin' Clean is a clever campaing developed by a japan railroad operator. Uses the same estrategy as Leo Burnetts's all-migthy  Marlboro campaing, but without the cigarrete (Bob). I like this guy. Note the tie: Is it a salary man or is it a hero?

 

 
 

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Photo: Tokyo eki smart ad after Kyoto-Tokyo shinkansen.
This pages endorse Smokin' Clean
Please "smoke clean" in this page